The consistency of that one brand they created probably helped a ton. You guys have a broad spectrum of good shows, but it could be that the shotgun approach has diluted the brand if in no other way than that it has hurt a consistent release schedule for everything. I wonder too if show length, and therefore size-on-disc of each episode is a thing? Nightvale is 20-30 minutes each, bi-weekly, so it has a pretty small on-device footprint. I personally like longer episodes, just kind of thinking out loud about some of the possible variables.

@cap, I’ve cracked the case. What you need to do is call up Vin Diesel, and get him to promote the Lightning Dogs ™ Action Figure line at next year’s Toy Fair: http://kotaku.com/in-1994-vin-diesel-was-selling-street-sharks-at-toy-fa-1755326330