Yeah, it’s weird that there is no actual “thing” being kickstarted here. That seems like it ought to violate the KS terms of service (though they are pretty loose with those whenever it suits them to be so).
Also, those reward teirs seem dramatically under-funded for what they are offering. In what universe can you make a 70 minute hand-animated movie for just $1.5 million? And is that including the previous unlock levels, or instead of the previous unlock levels? If instead of, I don’t think that’s how that is supposed to work either; your unlock levels are supposed to supplement the previous thing, but there’s no way you can do what they are saying they will do for that money.